Matt Seymour
WordPress developer

UTM Builder

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This UTM Builder is a tool that I created to enable me to quickly build UTM (Urchin Traffic Monitor) URLs. These are custom URLs that Google analytics uses to allow extra tracking for specific reasons. These could be certain links on a website or an email campaign that you want to track visitors from.

You use the UTM Builder by adding in your destination URL as well as a campaign source, medium and name (and optionally add term and content).

Click the link at the top to try it out!